The ask for this activation at Salesforce connection was to create a game where attendees could learn about the Salesforce and Google partnership. With guidance from the Salesforce brand team, and creative direction by Sparks’ Jenny Yoon, we landed on Leap and Learn Lake. The project went through several iterations (from boat racing to fishing), but we talked our users with helping Salesforce’s Cody cross the river through an interactive quiz. Attendees who answered enough questions correctly on their first try received a Salesforce bluetooth speaker as a prize.