Polo Volley Lookbook

DESKTOP Experience
MOBILE Experience

 

The Volley Collection was a capsule within the Polo Men’s brand. This page was a cross-departmental collaboration between the seasonal and platform teams. I worked closely with senior designer Ann Larose with creative direction by Steve Olesky. There were multiple touchpoints for users to access this page throughout the site. These touchpoints were found in hero carousels, PDP content, and brand pages.

 

We wanted a page that felt like a lookbook, but remained highly shoppable. To do this, each of the images opens a quickshop modal for the respective product. Additionally, we wanted to push our design system with vertical section labels to reflect the bold typography used throughout the pieces of the collection.

Software

Sketch, Principle

Employer

Ralph Lauren

Date

June 1, 2023

Category

Branding, UX/UI