The ask for this activation at Salesforce connection was to create a game where attendees could learn about the Salesforce and Google partnership. With guidance from the Salesforce brand team, and creative direction by Sparks’ Jenny Yoon, we landed on Leap and Learn Lake. The project went through several iterations (from boat racing to fishing), but landed on helping Salesforce’s Cody get from one side of the lake to the other by taking a short quiz. Attendees who answered enough questions correctly on their first try received a Salesforce bluetooth speaker as a prize.