Pulling influence from designer Paul Smith, Urban Outfitters, and Guess I created the fashion brand concept SAVAGE for my senior thesis. This brand has a style that revolves around interwoven typography in many colors and patterns of nature. I styled and photographed a lookbook for this brand concept.

For this exploration of brand, I created a cohesive set of deliverables: a Brand Guidebook, a Lookbook, a hangtag, an advertisement, an app demo, and a website demo.